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Multi-Brand Insurance Platform Redefining the Digital Insurance Sales Experience
UX
UI
.
MOBILE
DESKTOP
A major European insurance group set out to unify its digital sales process across multiple brands and product categories.
The goal was to design a faster, simpler, and brand-consistent experience for purchasing property, travel, and motor insurance — all built on one shared technological platform.
A flexible design system ensured that each brand maintained its own visual identity while sharing a unified UX foundation.
challange
Two brands, two distinct audiences — but one system. The previous online purchasing flow was long, complex, and fragmented, causing users to abandon the process before completing their policy purchase.
Approach
We designed a new step-by-step digital sales flow covering three core product types: motor, travel, and property insurance.
UX WORKSHOPS
FIXING PATTERNS
UI CONCEPTS
ADUIENCE TESTS
A/B TESTING
Usability testing was conducted throughout development to validate clarity, speed, and overall user experience.
OUTCOME
The new sales journey delivered measurable improvements:
+30% increase in conversion to completed policy purchase.
60% reduction in transaction time for end users.
The new sales journey delivered measurable improvements:
+30% increase in conversion to completed policy purchase.
60% reduction in transaction time for end users.
A consistent, scalable framework now powers multiple brands, boosting both user satisfaction and operational efficiency.