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Digital Bancassurance Platform Simplifying Insurance for the Digital Banking Era
UX
UI
.
MOBILE
DESKTOP
A leading European insurance group partnered with a major digital bank to bring insurance directly into the online banking experience.
The goal was to create a clear, intuitive, and trustworthy digital process that helps users make informed decisions about one of the most complex insurance products.
contextual explanations make complex topics like car protection, coverage, and policy extensions easier to navigate.
challange
Selling motor insurance online required balancing the needs of two independent organizations while maintaining consistency with the bank’s communication style.
The previous process was lengthy, unclear, and overwhelming — especially for users with limited knowledge of insurance terminology.
Approach
We redesigned the entire journey around clarity and understanding.
A new guided process helps users define their needs and select the most relevant coverage package.
UX WORKSHOPS
FIXING PATTERNS
UI CONCEPTS
ADUIENCE TESTS
A/B TESTING
The result was a fully integrated insurance experience inside the bank’s ecosystem — a seamless flow between finance and protection.
OUTCOME
Clients can now choose among personalized insurance variants.
The process increased transparency, confidence, and decision quality, all without leaving the digital banking environment.