Strategy


Every successful mission begins with strategy. At 99grit, we don’t just design — we chart the course. Our strategy work fuses deep industry knowledge with sharp market intelligence, ensuring every decision has both customer impact and business value. Whether it’s defining product positioning or shaping customer experience at scale, our strategies are built to help insurers and other complex industries lead with precision and confidence.

Market Analysis

We break down markets with surgical detail — identifying trends, customer behaviors, and competitor moves. Our analysis gives clients the intel they need to spot opportunities, avoid blind spots, and act with confidence in shifting landscapes.

Benchmarking



We don’t guess — we measure. By benchmarking against industry leaders and digital innovators, we reveal how your products and experiences stack up. This allows us to pinpoint strengths, gaps, and the exact levers for competitive advantage.

Product Strategy


A great product is no accident. We define what to build, why it matters, and how it delivers value — for both the customer and the business. From positioning to prioritization, we ensure your products hit the sweet spot between desirability, feasibility, and viability

CX Strategy

Customer experience is no longer a differentiator — it’s the battlefield. We design CX strategies that map every touchpoint, remove friction, and build trust. The result: digital journeys that turn prospects into customers, and customers into loyal advocates.