Offcanvas
Designing a Digital Experience for Fans and Future Talent
UX
UI
.
MOBILE
DESKTOP
A renowned international game studio wanted to create a digital space that connects its creative legacy with future talent.
The goal was to design a new website that celebrates the people behind iconic titles while serving as a gateway for both players and job seekers.
The experience had to merge storytelling, employer branding, and community engagement within one coherent system.
challange
The platform needed to engage two distinct audiences — passionate players and potential employees. Each required a unique journey while maintaining the studio’s authentic and imaginative voice. The experience had to merge storytelling, employer branding, and community engagement within one coherent system.
Approach
Through research with players and candidates, we identified their key motivations and expectations. The site structure was designed around two parallel paths:
One leading directly to game worlds, news, and stories. Another focused on career opportunities, company culture, and creative values.
UX WORKSHOPS
FIXING PATTERNS
UI CONCEPTS
ADUIENCE TESTS
A/B TESTING
The visual and interaction design aimed to capture the studio’s energy — cinematic, bold, and deeply human.
OUTCOME
The new website delivered a clear and emotionally resonant experience, bridging community and recruitment in a single digital ecosystem.
It led to a 40% increase in job applications and strengthened the studio’s reputation as a place where creativity meets purpose.