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Digital Entertainment Platform Redefining the Smart TV Experience
UX
UI
.
MOBILE
DESKTOP
A leading European digital entertainment provider wanted to transform the way people experience television.
The goal was to create a unified content ecosystem combining linear TV, VOD, and streaming platforms into a single intuitive interface — moving from passive watching to intelligent discovery.
A seamless, unified experience that redefined how users interact with television.
challange
Modern viewers waste valuable time searching for content across multiple apps and services. There was no single space that connected live TV with on-demand or streaming platforms like Netflix or YouTube. This fragmentation reduced engagement and limited user satisfaction.
Approach
We designed a next-generation Smart TV interface that seamlessly aggregates all entertainment sources within one experience.
Users can search and receive recommendations based on their favorite actors, genres, or directors.
UX WORKSHOPS
FIXING PATTERNS
UI CONCEPTS
ADUIENCE TESTS
A/B TESTING
The system intelligently browses across all connected platforms — from streaming services to live TV — and can even schedule automatic recordings for missed shows.
OUTCOME
A seamless, unified experience that redefined how users interact with television.
Over 1,700 interface variants and 874 design days led to one of the most advanced entertainment ecosystems on the market.