Knowledge is power and in complex industries like insurance, it’s the difference between building what customers need and building what they abandon. At 99grit, research is never an afterthought; it’s the backbone of every decision. We combine hard data with human insight to uncover what truly drives customer behavior, then turn that intelligence into actionable direction.

Trendwatching

We stay ahead of the curve so you don’t have to. By monitoring industry shifts, digital innovations, and changing customer expectations, we help you anticipate what’s next — not react when
it’s already too late.

Expert Audits (powered by 99grit Score)

Our audits cut straight to the truth. Using the 99grit Score, we evaluate digital journeys against industry benchmarks, highlighting strengths, exposing weaknesses, and providing a clear roadmap for improvement.

Customer Research


We dig into real customer needs, motivations, and frustrations. From in-depth interviews to large-scale surveys, we uncover the insights that surface opportunities and de-risk decisions.
Customer Recruitment

Customer Recruitment

The right research needs the right audience. We handle the recruitment of test users and research participants, ensuring the data you get reflects the real people you want to reach.

Product Testing

Ideas mean nothing if they don’t work in practice. We validate concepts and prototypes with customers early and often, ensuring that what you launch is battle-tested, frictionless, and primed for adoption.